With the development of economy and the coming of service economy era, service industry plays an increasingly significant role in the whole national economy. As a special service, hotel industries are under an unprecedented fierce competition. The economic hotels must improve their service quality, foster customer value and improve customer satisfaction in order to survive in the fierce competition. In order to improving the service quality, they must understand which level of their hotel industry is and what their weakness and strengthen are After that they will improve their service quality properly. Nonetheless, in China, some research has been done few, and there is no available measurement tool. The SERVQUAL scale, which has good adaptation, has been used in many industries from where it was born, and the five dimensions has been accepted by many scholars. This study attempts to discuss the relationships among economy hotel service quality, customer value and customer behavior under this background. Based on the research result, the purpose of this study is to give constructive suggestions on how to improve customer behavior and foster real and customer value for economy hotel operators. The thesis reviews the relative theories. Considering the former research outcomes and the characters ties of the economy hotel, it sets up a relationship model of service quality, customer value and customer behavior. The study uses SPSS 21.0 software inspect the quality of related date based on the data collection of Shandong economy hotel. Research model was empirically tested by using structural equation modeling technology and found that the main conclusions as following: (I) originating from the need of consumers, dimensions of consumer value can be divided into four categories, i.e. emotional value, functional value, social value and consumptive value. (II) the service quality has a significantly direct impact on the customer behavior; while through customer value give significantly indirect effect on customer behavior. While considering complexity of the influence on the three factors, limitations of this study are unavoidable, and some advices were suggested for subsequent research.