중국 농촌관광의 서비스품질과 감정적 서비스가치, 그리고 재방문의도에 관한 연구
A Study on Service Quality, Emotional Service Value, and Revisit Intention of Chinese Rural Tourism
- Resource Type
- Article
- Authors
- 조병삼; 정무빈; 진동봉; 예벽원; 김영하; 박현지
- Source
- 관광레저연구, 34(7), 179, pp.57-73 Jul, 2022
- Subject
- 관광학
- Language
- 한국어
- ISSN
- 1229-0424
This study empirically analyzed the effect of service quality of rural tourism on perceived emotional service value and revisit intention, focusing on rural tourism in China. Based on the results of empirical analysis, this study aims to suggest the future tourism strategies for rural tourism in China. A survey was conducted targeting 400 tourists who had experience in rural China tourism. We used statistical methods for analyzing the empirical data. The results show that the service quality of rural tourism has a positive (+) effect on the emotional service value. It was found that emotional service value had a positive (+) effect on revisit intention. It was found that the service quality of rural tourism had a positive (+) effect on the revisit intention.