A Framework for Profiling Prospective Students in Higher Education
- Resource Type
- Topic overview
- Authors
- Lakkaraju, Santhosh Kumar; Deng, Shuyuan; Tech, Deb
- Source
- Advanced Methodologies and Technologies in Modern Education Delivery. 2019, p585-594.
- Subject
- Language
- English
A Framework for Profiling Prospective Students in Higher Education ABSTRACT INTRODUCTION Prospective student acquisition is a prominent issue in higher education marketing. Noel-Levitz ( ) estimated that higher education institutions [...]