Determining Impact of Demographics on Perceived Service Quality in Online Retail
- Resource Type
- Topic overview
- Authors
- Kalia, Prateek; Arora, Richa; Law, Penny
- Source
- Encyclopedia of Information Science and Technology: Ed-F. 2018, p2882-2896.
- Subject
- Language
- English
Determining Impact of Demographics on Perceived Service Quality in Online Retail INTRODUCTION Throughout the World Internet users, buyers and businesses are growing at an exuberant speed. Prevalence of computers and [...]