The purpose of this study is to propose a way to effectively educate Korean university culture to Chinese learners using the video medium, Korean drama ‘My ID is Gangnam Beauty’. To this end, the relationship between drama and Korean cultural education was investigated, and the criteria and precautions for selecting dramas were summarized. The existing classification of Korean culture was examined, the definition of Korean university culture in this paper was identified, and educational contents were set. In order to propose effective educational measures, teaching and learning models using various video materials were referred to and organized, and this paper’s teaching and learning models consisted of ‘pre-view introduction stage’, ‘development stage during viewing’, ‘post-view activity stage’, and ‘evaluation stage’. Finally, various educational measures and class composition plans that can be used in class were presented. Through this study, it is meaningful in that it presents implications for educating specific Korean cultures that are highly related to the need among Korean cultures for Chinese learners for academic purposes.