The current rapid development of artificial intelligence technology has involved all aspects of the production field. The development of various algorithms and programs has pushed artificial intelligence to a new peak. Due to its complexity and diversity in the field of architectural design, the positive impact of artificial intelligence technology on architectural design is discussed from the perspective of conceptual design. For museums, which are one of the increasingly popular public facilities, the introduction of artificial intelligence technology has provided certain help in assisting the conceptual design of the museum. This article analyzes the theoretical and practical support of artificial intelligence technology in improving conceptual design, analyzing the architectural appearance, structural layout, materials, etc., to increase the feasibility and practicality of assisting conceptual design. It has certain reference significance for building a modern, advanced, international and interactive modern museum.