The purpose of the study is to analyze the changes and influences of COVID-19 on football market and football ecosystem and suggest alternatives to overcome COVID-19 crisis and prepare for With-Corona era. To achieve the purpose of the study, literature review method is carried out. First of all, this study considers changes and influences of COVID-19 on football market and football ecosystem and suggests alternatives to overcome COVID-19 crisis and prepare for With-Corona era. As a result of literature review, the changes made by COVID-19 and influences of COVID-19 on football market and football ecosystem are 1) canceled league, postponed league schedule, resumed league with form of ‘behind closed door’, 2) degraded business performance of league, 3) relatively increased rate of wage, 4) their own independent league, European Super League, threatening existing leagues, and 5) temporary mitigated regulation. As per the alternatives to overcome COVID-19 crisis and prepare for With-Corona era are 1) providing qualitative and quantitative rewards for consumers and 2)developing reasonable communication channel with consumers.