In recent years, the development of Internet technology has changed consumer perceptions and consumer behavior. The development of the Internet has changed the way companies and individuals purchase information, effective in real time, saving money, manpower, power, and time, with more and more consumers searching for, purchasing, and increasing Internet consumption every year. Companies are also increasingly placing more importance on online sales, promising to provide more efficient and extensive products or services to consumers through online platforms. There are significant differences in consumer purchasing intentions due to differences in consumer personality and psychology, and differences in website design and services. Web site features and consumer attitudes to the site affect consumer purchasing decisions, and even corporate brand image, which can promote competitive advantage and impact purchases in the long run if the company can increase site loyalty in terms of consumer characteristics and consumer attitudes. This work explores the impact of website features, consumer attitudes, and customer satisfaction on consumer purchasing intentions by integrating various analysis methods based on customer satisfaction theory, website feature theory, and consumer attitude to the site. Eventually, 194 questionnaires were retrieved to test the research questions, but six invalid answers were removed, and the remaining 188 answers were used as SPSS to conduct regression analysis. The results showed that production had a significant impact on consumer attitudes at a statistical significance level, indicating that it had a partial mediated effect, and that design had no significant effect, which was fully mediated. In addition, production was shown to have a significant impact on customer satisfaction at a statistical significance level, indicating that it had a partial mediating effect, and that design and consumer risk had no significant effect, which was fully mediated. Furthermore, the hypothesis verification results show that the hypothesis regarding consumer risk as a parameter of consumer attitude was rejected, and all hypotheses were adopted as parameters of customer satisfaction. Therefore, it has been confirmed that consumer risk as a parameter of consumer attitude does not affect purchasing intentions, and that the characteristics of both websites as a parameter of customer satisfaction have significantly affected purchasing intentions.