Since the new century, with the rapid development of Internet technology, thechanges in the field of Chinese media have been tremendous. In the study of the host's discourse image, we also need to examine the role of the cultural meaning of discourse in shaping the host's discourse image and how to shape it. This study focuses on two issues: the cultural identity of Chinese TV hosts and Chinese TVhost discourse image aesthetic. In recent years, the development speed of network is faster than all of us expected. New media is also eroding the living space of traditional media, and has be come the most important form of media contact in people's daily life. The progress of technology not only brings great changes to our lives, but also has a multi-faceted impact on the voice of Chinese TV hosts. The cultural identity of Chinese TV hosts lies in three aspects: elite discourse and mass discourse, authoritative discourse and information discourse, one-way discourse and multi-dimensional discourse, and discusses the identity boundary of host discourse. In the second part of the thesis, “Chinese TV host discourse image aesthetic”, it focuses on the beauty of the host's discourse artistic conception, the host's discourse image, and the high integration of the subject and object beauty, and focuses on the aesthetic significance of the host's discourse image in the end. The main body of the host's discourse aesthetics research is the host's discourse, as well as all levels related to the host's discourse. The construction, deconstruction and reconstruction of the host's discourse image can promote the development of the host's discourse aesthetics. Beauty is the most yearning realm of human beings, and the best destination of human beings after they have achieved the truth and goodness. The host's discourse aesthetics is the most unique existence in the host's discourse communication art. The in-depth study of the host's discourse image can continuously promote the development of the host's discourse aesthetics.