“国际文化产品贸易”这个词,人们可能会比较陌生,但当提及文化产品 流传,比如:动画片一休哥、米老鼠和唐老鸭、机器猫、花仙子等卡通 人物,以及风靡全球的《泰坦尼克号》、《指环王》、《哈利波特》、 韩剧流行《冬季恋歌》、《蓝色生死恋》、《大长今》、《浪漫满屋》 等韩剧的流行,在我们的生活中到处都充满了文化产品,衣食住行,衣 服阿迪达斯运动衣,苹果的手机,吃的麦当劳、肯德基,喝的百事可 乐,身上用的香奈儿的香水,口中说着“哈韩、哈日、哈美”的流行语,这 些的文化产品无时不刻的都在我们身边影响着我们的生活,这就是文化 产品贸易带来的贸易带来的结果,正使国际间的文化产品交流和贸易带 来我们丰富多彩的生活,才使得我们不需要走出国门就能感受到异国的 风采享受到异国美食,也使得我们中华民族的文化走出国门,让世界越 来越多的人了解中国感受中国的文化魅力. 目前,文化产品的国际贸易一方面丰富了我们的生活,另一方面也成 为了全球经济的一个重要的组成部分,随着经济全球化的浪潮文化产品 贸易也成为国际贸易竞争的新领域,由于文化商品和文化服务贸易都具 有附加值的特点,带来的影响超过商品本身的价值,全球的话的文化贸 易必然会带来丰厚的经济利润和文化影响,国际化文化产品贸易已经成 为各个国家软实力代表也是竞争和交流最重要的渠道.
The word “international cultural products trade, people may be unfamiliar, but when it comes to cultural products such as cartoon spread, a brother, Mickey Mouse and Donald Duck, Doraemon, Hua Xianzi and other cartoon characters, and swept the world of the” Titanic, Lord of the rings and Harry Potter, the popular drama Winter Sonata, Autumn in My Heart, Da Changjin, full house and other Korean popular in our life is full of cultural products, basic necessities of life, clothes Adidas sportswear, Apple's mobile phone, eat McDonald's, KFC, Pepsi, who used the Chanel perfume in the mouth, said Kazakhstan, Hari, hamei catchword, moment these cultural products at all around us is affecting our life, this is the culture Bring the product trade results, is the international cultural exchanges and trade products bring us rich and colorful life, that we don't need to go out of the country will be able to feel the exotic places to enjoy exotic delicacy, but also makes our Chinese culture to go abroad, to make the world more and more people understand the feelings of Chinese the cultural charm of Chinese. At present, the international trade of cultural products on the one hand enrich our life, on the other hand, has also become an important part of the global economy, with the new field of economic globalization and cultural products trade has become the competition of international trade, because of cultural goods and cultural service trade has the characteristics of value added, bring the influence over the value of the product itself, then the global cultural trade will bring huge economic profit and cultural influence, international cultural products trade has become the soft power of representatives of various countries is the competition and exchange of the most important channels.