[Purpose] The article used literature analysis and structural equation model to build the hypothesis structure about reference group and the golf participation behavior in China. [Method] A total of 570 questionnaires were released in 12 golf courses and driving ranges in Shenzhen, Guangzhou and Xiamen From October to December in 2014, and 519 valid questionnaires were returned. Questionnaires were used to obtain first-hand data, while Good-Of-Fit Analysis, Covariance Analysis and AMOS were used to analysis the influence degree among various dimensions of the reference group to golf participation behavior. [Result] The results showed that reference group affected the decisions of golf participation behavior in China, and the information and utilitarian aspects in reference groups significantly affected the golf participation behavior in China, while the expression value act had no effect on Chinese golf participation behavior. [Conclusion] In conclusion, golf participation behavior influenced by social factors, and positive information offered also helps to increase the enthusiasm of participation.