Marketing activities are now taking relational view of marketing which is to build long-term relationship with customer rather than stressing products’ attributes and utility. And the brand is a core relational tool that helps to build relationship between company and customer. Therefore many studies were conducted on relational consequences of brand such as brand trust, brand attachment and brand commitment. Meanwhile, today many brands are trying to differentiate themselves with brand experience. Brand experience is subjective and internal responses evoked by brand-related stimuli, and there are increasing interests on the relationship between brand experience and relational consequences of brand. The purpose of this study is to examine the relationship between four dimensions of brand experience(sensory, affective, intellectual, behavioral) and relational consequences of brand(brand trust, brand attachment, brand commitment). The authors conducted a survey from smart-phone users on smart-phone brand to test proposed hypothesis. The result shows that affective and intellectual brand experience have positive impact on brand trust, and affective and behavioral brand experience have positive impact on brand attachment. And it also shows negative impact of sensory brand experience on brand attachment. Among relational consequences, brand trust has positive impact on brand attachment and brand commitment, and brand attachment gives positive impact on brand commitment. The research has its theoretical implication by revealing the distinct influences of brand experience dimensions on the relational consequences of brand. And the research can help marketing practitioner by suggesting the direction to manage its brand experiences to build a strong brand.