The National University and the College of Computing and Information Technology run multiple advertising methods such as websites, newspapers, banners, and real-life commercials to promote the services it offers. Although the National University and the College of Computing and Information Technology have used it for a very long time, it does not maximize the potential to attract as many prospective students as possible, which shows a lack of digital presence. To further assess this lack of presence in the digital world, we determine the students' experience from National University-Manila. Considering the 200 needs analysis survey targeting the currently enrolled students from the National University-Manila and the College of Computing and Information Technology, 78.1 % of the respondents come upon the National University through a friend or relative referral. And only 46.8% of the respondents recognized the N ational University through social media. In connection to this, 46.3 % of the respondents are not satisfied with the advertisement seen on the school website. This paper proposes an initiative that will act as a marketing campaign for the N ational University and of College of Computing and Information Technologies departments, encouraging students to adopt the core values, highlighting the curricular activities, expressing how academically responsible each student is, and showcasing the students' pride and loyalty enroll in the university through an animated infomercial.