Through analyzing Luoyang's urban image promotion strategy, the paper has an insight into users' cultural experience demand in traveling, and designs a local culture-featured urban tourism APP. Specifically, it extensively investigates local culture presentation strategies in tourism APP, founds APP information framework and designs the interaction interface so that local culture takes interaction interface as the carrier to form a virtual digital cultural environment and encourages users to experience the charm of Luoyang culture in immersive experience.