New media, such as projections using the video mapping technique, are increasingly used in public spectacles, attracting many viewers. However, those video mapping spectacles are highly focused on the special effects and visual appeal, rarely focusing in the art of a visual narrative, with the aim of communicating and diffusing historical knowledge. Interested in the unexplored potential of using this technique, the project established and proposed an Architecture for Video mapping Development (AVmD). It is divided in three parts, comprised of multiple stages and phases, tested during the development of an audiovisual production for a video mapping projection that took place in May 2019, as part of a project. The current article reveals the innovation introduced in the process of the proposed architecture, along with technical details for contents development, concerning storytelling and cultural heritage communication, in the real context of a video mapping project.