Analytical workflows are heavily used in large and data intensive companies. An important application of such workflows in Siemens is equipment analytics when equipment KPIs and reports are computed by aggregating equipment’s operational, master, and analytical data. In Siemens this data satisfies big data dimensions and this dependence poses significant challenges in authoring, reuse, and maintenance of analytical workflows by engineers and data scientists. In this work we propose to address these problems by relying on semantic technologies: we use ontologies to give a high level representation of equipment’s operational and master data and offer a high level language to express KPIs over ontologies. We implemented our approach, integrated it with KNIME, and evaluated at Siemens. This is a preliminary work and we are excited about its further extensions.