Marketing Model Based on Lifestyle: A Case Study
- Resource Type
- Conference
- Authors
- Cheng, Qiaolian; Cui, Shuangshuang; Hong, Wenbin
- Source
- 2011 International Conference on Management and Service Science Management and Service Science (MASS), 2011 International Conference on. :1-4 Aug, 2011
- Subject
- Computing and Processing
Communication, Networking and Broadcast Technologies
General Topics for Engineers
Microwave ovens
Companies
Ovens
Microwave theory and techniques
Joints
Industries
- Language
With the degree of market competition intensifies, it is more and more important for a company to do effective market segmentation and to satisfy the consumer's requirement. The lifestyle marketing is very important in our life. Lifestyle marketing has become a new marketing model, and is used successful in many industries. This article studies what lifestyle marketing is and how we can use it in our actual sales by a case study. We gives out a normal pattern that more and more companies can take this pattern as a reference.