A ‘green scorecard’ to identify research projects in the digital printing industry is described. The scorecard is intended to be cognizant of life cycle issues without being onerous to use, allows comparison of green ‘goodness’ among scenarios, provides guidelines for use, and reduces subjectivity by requiring quantified input data. The green scorecard is neither a design tool, nor a substitute for Life Cycle Assessment; rather it is a guide for assessing eco-efficiency of research concepts in the digital printing domain, and for choosing between competing ‘green’ project opportunities.