In the context of the new power system, personalized services for users are constantly mentioned in the power market. As an important component of the power market, information disclosure needs to keep up with the pace of market development. It provides accurate and personalized information disclosure services to market entities. Therefore, the article analyzes the characteristics of information precision push technology to the power market; Based on user historical attributes and behavioral characteristics data, the article designs an accurate push model based on user profiles, which considers individual differences in market entities and information needs. Finally, an example analysis conducted on the precise push model would verify the advantages of the designed push model from three aspects: accuracy, recall and coverage. Through precise information push technology in the electricity market, it not only helps to improve the efficiency of market operation, reduce the cost of information transmission, promote fair competition in the market, but more importantly, it can provide accurate and personalized information disclosure services for market entities.