Product-centric approach to business can be valuable as economic value is generated through products. However, the generation of value necessitates choices and decisions through the product life cycle to ensure the long-term well-being of not only the business, but also the environment, society, and future generations. This study aims to provide clarity on key elements of product focus at operational, tactical, and strategy levels to enable sustainable growth. A scoping review is carried out to synthesize a conceptual model. The results indicate a systematic approach to product focus with the potential to enable sustainable growth and long-term economic value. Products and related productization are at the core when managing and maintaining the identified key elements. It appears that promoting consistency and systematics through the operational, tactical, and strategy levels is necessary.