Shopping Review Data Analysis Based on BP Neural Network Modeling
- Resource Type
- Conference
- Authors
- Wang, Ziqian; Yang, Hao; Deng, Yuhong
- Source
- 2023 IEEE 6th International Conference on Information Systems and Computer Aided Education (ICISCAE) Information Systems and Computer Aided Education (ICISCAE), 2023 IEEE 6th International Conference on. :442-446 Sep, 2023
- Subject
- Communication, Networking and Broadcast Technologies
Computing and Processing
Power, Energy and Industry Applications
Robotics and Control Systems
Sentiment analysis
Analytical models
Neural networks
Data visualization
Predictive models
Tag clouds
Data models
E-commerce
word frequency
semantic parsing
BP neural network
- Language
- ISSN
- 2770-663X
The proliferation of e-commerce platforms in the digital age has generated a large number of consumer reviews that are critical for informing consumers and merchants. To this end, our research introduces a sophisticated mathematical framework for in-depth analysis of textual data from e-commerce reviews. The aim of this paper is to develop a mathematical model that combines word frequency statistics, word cloud visualization, sentiment analysis and prediction techniques. The study validates the validity and reliability of the model in e-commerce decision making and analysis.