This thesis asks how technical and cultural influences interacted to shape carpet design and manufacture. Primary evidence is drawn from the archives of James Templeton and Company, Glasgow, formerly Scotland's largest carpet manufacturer, focussing on fifty years of the company's growth in the early-twentieth century. Factory-woven carpets are underrepresented in current scholarship despite their familiarity. Dominant interests in craft-production and progressive design movements have found little value in styles that Kjetil Fallan has termed "traditionalesque." The primary aim of the thesis is to reframe carpet research by foregrounding weave structure and design process over pattern style to redress the historiographic bias towards elite forms. Detailed investigation of a broader range of Templeton archive records than used in previous studies has enabled drawings, lithographs, and price lists to be cross-referenced for the purpose of analysing the technical opportunities and constraints that shaped carpet design. These were contextualised by close readings of contemporary trade literature, design instruction manuals, furnishing advice texts, object studies, and original research using the Board of Trade Register of Designs, held by The National Archives (TNA). The concept of technological affordance is adopted from studies of the Social Construction of Technology to analyse how James Templeton and Company used the Chenille Axminster weaving process to make carpets in the early-twentieth century. This thesis' sociotechnical reading of carpet manufacture intervenes with established methodologies about authorship and style. It proposes a more appropriate approach for studying mechanised carpet weaving. A historically situated reassessment of Templeton's Chenille Axminster production reveals pattern-storage to be a valued affordance that has been previously overlooked. Examining past training opportunities for carpet designers in Glasgow makes evident the mediation of technological and artistic knowledge in design practice. The first design history of plain-coloured carpets and fresh archival research on the cultural significance of Templeton's "oriental" designs integrate a more inclusive range of objects into the developing field of carpet history.