In the last decade, several photon counting technologies have been developed opening a new window for experiments in the low photon number regime. Several ongoing and future projects in HEP benefit from these developments, which will also have a large impact outside HEP. During the next decade there is a clear technological opportunity to fully develop these sensors and produce a large impact in HEP. In this white paper we discuss the need for photon counting technologies in future projects, and present some technological opportunities to address those needs.