Factors in Planning Strategic Marketing Communication: Project Management Software
- Resource Type
- Authors
- Sonja H. BICKFORD; Madison DIMMITT
- Source
- Journal of Marketing Research and Case Studies. :1-8
- Subject
- Language
- ISSN
- 2165-7009
The aim of the exploratory study was to gain an understanding of the key uses and features from those who use project management software to better understand user benefits which in turn aids in choosing advertising language for specific target audience segments for better targeted marketing campaigns.