Searching for success.
- Resource Type
- Article
- Authors
- Moeller, Steve
- Source
- Managers Magazine. Oct93, Vol. 68 Issue 10, p22. 2p. 1 Black and White Photograph.
- Subject
- *FINANCIAL services industry
*MARKETING
- Language
- ISSN
- 0025-1968
Discusses ways of finding rich, qualified prospects in financial services. Key to success in financial services; Identifying and penetrating target segments; Groups of market segments; Affluent and wealthy; Places to make contact with these prospects; Meeting in business situations; Social situations.