Management Problems and Practices of Real Estate Firms.
- Resource Type
- Article
- Authors
- Case, Fred E.; Mittelbach, Frank G.
- Source
- California Management Review. Winter59, Vol. 1 Issue 2, p56-65. 10p. 2 Charts.
- Subject
- *INDUSTRIAL management
*REAL estate business
*SMALL business
*BUSINESS forecasting
*BUSINESS finance
*REAL property
*MANAGEMENT by objectives
*MANAGEMENT styles
*PROFITABILITY
- Language
- ISSN
- 0008-1256
The article reports on the management of real estate firms. The authors focus on management functions within industries composed on many small businesses, such as the real estate industry. Customized management policies that cater to organizational structure and facilitate growth are discussed in detail. It is suggested that many small real estate brokerage firms pay little attention to management controls because executives are much closer to the daily operations of their businesses. The author proposes that the managers of small firms implement management controls utilized by large organizations in order to increase profitability.