Don't make a move without doing research.
- Resource Type
- Article
- Authors
- Brewer, Terry
- Source
- ABA Banking Journal. Nov86, Vol. 78 Issue 11, p76. 4p. 1 Black and White Photograph.
- Subject
- *MARKETING research
*BANKERS
*BANKING industry
- Language
- ISSN
- 0194-5947
Presents advice for bankers in conducting marketing research in the U.S. Information gathered through the research about potential customers; Essence of determining customer needs in developing banking products and services; Need for the research to suggest improvements in providing remedy to customer dissatisfaction.