This chapter describes the development of a literacy coaching certificate program for a liberal arts university in western Wisconsin. The impetus for the program was the expressed need from statewide educators-and the common concern of the state reading association-that literacy coaches should be trained literacy specialists first, and then receive extended training in providing literacy coaching for classroom teachers. From a review of literacy coaching preparation programs, three components emerged as critical entities of the university's training program: Systems, Literacy Processes, and Relationships. The certificate program was developed by a team of seven educators in Wisconsin in representing various positions of literacy leadership and expertise. The definition of a literacy coach is included. The development of specific goals and objectives for each component of Systems, Literacy Processes and Relationships is presented. [ABSTRACT FROM AUTHOR]