WHAT CAN MANAGERS DO FOR CREATIVITY? BROKERING CREATIVITY IN THE CREATIVE INDUSTRIES.
- Resource Type
- Article
- Authors
- Bilton, Chris; Leary, Ruth
- Source
- International Journal of Cultural Policy; May2002, Vol. 8 Issue 1, p49-64, 16p
- Subject
- CREATIVE ability
DIVERGENT thinking
CREATIVE thinking
MANAGEMENT
EXECUTIVE ability (Management)
EXECUTIVES
- Language
- ISSN
- 10286632
The article explores how notions of creativity are squared with managerial practice and argues that the dominant view of creativity in Western managerial and political discourse is based on a one-sided definition. It also proposes an alternative view of creativity based on creativity brokering and considers some of the implications of this alternative approach for the management of creative businesses. Western managerial approaches to creativity have been mainly determined by an emphasis on divergent thinking, which represents a challenging alternative which can allow managers to generate new ideas. The approach has led to an emphasis on individual creative people and has also tended to value novelty and innovation.