The article focuses on the inaugural ASC Music Video Award and the cinematic excellence displayed by its nominees: Jon Joffin, ASC, for Jon Bryant's "At Home"; Scott Cunningham, ASC, for Little Simz's "Gorilla"; and Andrey Nikolaev, for Cassie Marin's "Tanto". It explores the innovative storytelling, visual creativity, and emotional resonance achieved by these cinematographers, reflecting the evolving landscape of visual expression within the music video genre.