Virtual Reality has melded nicely with conventional lifestyles as technology has advanced. Virtual reality is a growing market in India. This study clarifies the virtual reality market environment and variables influencing customer purchase choices. The essay explains how Indian customers perceive Virtual Reality and how it affects buying behaviour. For a study, we surveyed 300 people. An ANOVA Test, T-Test, and Correlation were performed on customer experience factors like sense of presence, customer engagement, immersion feel in the 3D world, sense of flow, emotional attachment, practical usability, delightful user experience, technology adoption, user's judgement and skill, and consumer buying behaviour. This investigation was done in India, where VR is developing. VR's total success relies on naturalness of surroundings, engagement, involvement, technological comfort, trouble/enjoyment, and experience duration. Companies seeking market share in this industry should apply these success elements. Young adults (18-30) are more inclined to acquire VR depending on their experience. The paper's author observed a positive association between a person's income and a consumer's purchasing choice, which shows that as income grows, the decision to purchase a VR product is more probable. Students may learn about virtual reality's rise in education. Students and instructors must adapt to virtual reality's new pedagogy. Even corporations may utilise this data to change their products and services to maximise Virtual reality. It may increase a company's VR market share and revenue. Overall, this report may assist professionals outline the route ahead. [ABSTRACT FROM AUTHOR]