Building theoretical sand castles: the case of customer brand engagement.
- Resource Type
- Article
- Authors
- Gligor, David; Bozkurt, Siddik; Welch, Emma
- Source
- Journal of Marketing Analytics; Sep2023, Vol. 11 Issue 3, p297-316, 20p
- Subject
- CONSUMER psychology
CUSTOMER relations
CASTLES
BRANDING (Marketing)
MARKETING
TEST validity
- Language
- ISSN
- 20503318
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