The Purple Pound Perspective: Service management and the disabled customer.
- Resource Type
- Article
- Authors
- Downie, George W.; Chalmers, Samantha; Parker, David W.
- Source
- Management Services. Summer2023, Vol. 67 Issue 2, p28-34. 7p.
- Subject
- *MARKETING
*LOW-income consumers
*POUND sterling
CUSTOMER service management
SOCIAL media
EQUALITY Act 2010 (Great Britain)
- Language
- ISSN
- 0307-6768
The article focuses on the importance of service management for disabled customers. It highlights the spending power of disabled households; barriers faced by disabled customers; the impact of positive customer experiences; emphasizes the need for businesses to improve accessibility; support for disabled individuals to tap into the potential of the "purple pound"; and enhance customer loyalty.