Objectives: This study aimed to explore experiences of women with anal incontinence following a childbirth injury, and to identify areas of missed opportunities within care they received. Design: This is a qualitative study involving semi-structured interviews. Setting: Participants were recruited via five hospitals in the UK, and via social media adverts and communication from charity organisations. Participants: Women who have experienced anal incontinence following a childbirth injury, either within 7 years of sustaining the injury, or if they identified new, or worsening symptoms of AI at the time of menopause. Main outcome measures: Main outcomes are experiences of women with anal incontinence following childbirth injury, and missed opportunities within the care they received. Results: The following main themes were identified: opportunities for diagnosis missed, missed opportunities for information sharing and continuity and timeliness of care. Conclusions: Anal Incontinence following a childbirth injury has a profound impact on women. Lack of information and awareness both amongst women and healthcare professionals contributes to delays in accurate diagnosis and appropriate treatment. [ABSTRACT FROM AUTHOR]