Identifying advertising language for martial arts via the exploration of differences in communication based on culture and motivations.
- Resource Type
- Article
- Authors
- BICKFORD, SONJA H.
- Source
- Ido Movement for Culture. Journal of Martial Arts Anthropology; 2023, Vol. 23 Issue 2, p28-40, 13p
- Subject
- MARTIAL arts
LANGUAGE arts
MARTIAL artists
CROSS-cultural differences
COMMERCIAL art
PERCEIVED benefit
ACADEMIC motivation
- Language
- ISSN
- 20843763
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