The era of Instagram expansion: matching social media marketing activities and brand loyalty through customer relationship quality.
- Resource Type
- Article
- Authors
- Ibrahim, Blend; Aljarah, Ahmad
- Source
- Journal of Marketing Communications; Feb2023, Vol. 29 Issue 1, p1-25, 25p, 1 Diagram, 3 Charts
- Subject
- SOCIAL media in marketing
CUSTOMER loyalty
BRAND loyalty
RELATIONSHIP quality
BUSINESS enterprises
PERCEIVED quality
- Language
- ISSN
- 13527266
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