Hype News Diffusion and Risk of Misinformation: The Oz Effect in Health Care.
- Resource Type
- Article
- Authors
- Shi, Zijun; Liu, Xiao; Srinivasan, Kannan
- Source
- Journal of Marketing Research (JMR); Apr2022, Vol. 59 Issue 2, p327-352, 26p, 20 Charts, 7 Graphs
- Subject
- MISINFORMATION
MEDICAL care
CONSUMER preferences
HEALTH products
CONSUMERS' reviews
- Language
- ISSN
- 00222437
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