THE FOUR LEVERS OF REVENUE MANAGEMENT: Finance professionals who want to add significant value to their organization should expand their skills to accelerate the revenue management process.
- Resource Type
- Article
- Authors
- HARRISON, JULIE; NG, FREDERICK; ROUSE, PAUL; SWAIN, MONTE R.
- Source
- Strategic Finance. Nov2021, Vol. 103 Issue 5, p32-41. 10p.
- Subject
- *REVENUE management
*MANAGERIAL accounting
*MARKETING management
*MASS customization
*ENTERPRISE resource planning
*PROFESSIONAL employees
- Language
- ISSN
- 1524-833X
The article describes how finance professionals can expand the role of accounting in business by implementing and improving revenue management in their organization using several levers. Topics include the key levers, including pricing basis, inventory allocation and product configuration, how the assess the opportunity to invest in better revenue management practices and a framework for the intensity of revenue management practices. It also cites examples of revenue management intensity.