THE COMPETITIVE IMPLICATIONS OF PRIVATE LABEL MERGERS.
- Resource Type
- Article
- Authors
- SCHMITT, MATT; SMITH, LOREN
- Source
- Antitrust Law Journal; 2021, Vol. 83 Issue 3, p621-643, 23p, 5 Charts, 1 Graph
- Subject
- HOUSE brands
MERGERS & acquisitions
ANTITRUST law
SALES
BRAND name products
- Language
- ISSN
- 00036056
The article discusses about the private label mergers. Topics of discussion includes Private labels are the cheapest option available, appealing to price-sensitive shoppers seeking a lower-priced alternative to major national brands. The antitrust analysis of private label mergers is complicated by interrelated stages at which private label products compete to make sales.