The 21st Century Sales Professional.
- Resource Type
- Article
- Authors
- Moeller, Steve
- Source
- LIMRA's MarketFacts (0889-0986). Mar/Apr2000, Vol. 19 Issue 2, p7-8. 2p. 2 Color Photographs.
- Subject
- *MARKETING strategy
*FINANCIAL services industry
*BUSINESS planning
*INCOME
*REVENUE management
*MARKETING
- Language
- ISSN
- 0889-0986
Discusses several marketing rules to succeed in the financial services industry. Development of long-term vision and plan; Establishment of systematic lead-generating process; Reorganization of income to generate recurring revenue.