Positioning Your Product For Sales Success.
- Resource Type
- Article
- Authors
- Alexander, Ron
- Source
- BioCycle. Jan2019, Vol. 60 Issue 1, p34-36. 3p.
- Subject
- *COMPOSTING
*MARKETING strategy
*MARKET value
*MARKETING
*CUSTOMER services
- Language
- ISSN
- 0276-5055
The article reports on the factors affecting the marketability of a compost. Topics discussed include the characteristics required for a market segment, selling the product at an appropriate pricing level and providing good customer service, and having the proper technical understanding of the segment in which the compost will be sold.