THE BUSINESS AND POLITICS OF FARMERS' MARKETS: CONSUMER PERSPECTIVES FROM BYRON BAY, AUSTRALIA.
- Resource Type
- Article
- Authors
- Burns, Catherine; Cullen, Anne; Briggs, Hayley
- Source
- Australasian Journal of Regional Studies. 2018, Vol. 24 Issue 2, p168-190. 23p.
- Subject
- *FARMERS' markets
*CONSUMER behavior
*CONSUMPTION (Economics)
*FOOD safety
- Language
- ISSN
- 1324-0935
Very few studies have examined the reasons consumers attend Australian Farmers' Markets. This empirical study uses four benefits, articulated in the Australian Farmer's Market Association Strategic Plan (2017-2019), to organise and identify consumer motivations at the Byron Bay Farmers' Market. Consumers are the focus of this paper, which draws on the concepts of alterity and embeddedness to reveal a range of motivations and consumer engagement. The findings reveal a surprising mix of reflexivity and re-embedding shaped by both regional culture and individual motivations. Common across all participants was a sincere commitment to the local community and their attachment to ethical consumption. [ABSTRACT FROM AUTHOR]