How to find growth in flat French market.
- Resource Type
- Article
- Authors
- Humeau, Olivier
- Source
- Aroq - Just-Food.com (Global News); 7/28/2018, p8-8, 1p
- Subject
- FAST moving consumer goods
ORGANIC foods
CONSUMER preferences
SUPERMARKETS
PRICE wars
- Language
The article offers information on the stagnant fast moving consumer goods market in France as of July 2018. Topics discussed include availability of growth in personalised shopping and organic foods; increase in choice and channels for consumers and growth strategy of supermarkets Intermarche and E.Leclerc; and lack of latent demand in the market due to price war in supermarkets and hypermarkets.