Go Figure! New Directions in Advertising Rhetoric ISBN: 9781315704029 McQuarrie, E.F.; Phillips, B.J. (ed.), Go figure: New Directions in Advertising Rhetoric, pp. 174-208 Go figure! New directions in advertising rhetoric, 114-136 STARTPAGE=114;ENDPAGE=136;TITLE=Go figure! New directions in advertising rhetoric McQuarrie, E.F.; Phillips, B.J. (ed.), Go figure: New Directions in Advertising Rhetoric, 174-208. Armonk, New York : Sharpe STARTPAGE=174;ENDPAGE=208;TITLE=McQuarrie, E.F.; Phillips, B.J. (ed.), Go figure: New Directions in Advertising Rhetoric