Funk, B & Abou Nabout, N 2016, Cross-Channel Real-Time Response Analysis . in O Busch (ed.), Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time . Springer Verlag, pp. 141-151 . DOI: 10.1007/978-3-319-25023-6_12 Funk, B & Abou Nabout, N 2016, Cross-Channel Real-Time Response Analysis . in O Busch (ed.), Programmatic Advertising : The Successful Transformation to Automated, Data-Driven Marketing in Real-Time . Springer, pp. 141-151 . https://doi.org/10.1007/978-3-319-25023-6_12