College women's drinking rates are increasing, yet there is limited research on what is contributing to this phenomenon. In this study, the authors explored a fuller picture of how college women experience and perceive drinking situations. Qualitative data from 2 focus groups of high-risk and low-risk drinkers were analyzed with interpretative phenomenological analysis. Similarities and contrasts are discussed, implications for college counselors are highlighted, and areas for future research are recommended. [ABSTRACT FROM AUTHOR]