Relational, Governance, and Learning Mechanisms for Managing Marketing Exchanges, Part 2: Governance Mechanisms in Managing Marketing Exchang.
- Resource Type
- Article
- Source
AMA Winter Academic Conference Proceedings ; 2018, Vol. 29, pS4-S4, 1p- Subject
Corporate reorganizations Industrial management Business planning Marketing management Executive ability (Management) - Language
- ISSN
- 10540806