CHAPTER 6: GLOBAL TEENS.
- Resource Type
- Book Chapter
- Authors
- Duncan, Barry; Nowak, Anita; Abel, Sue; Ross, Karen
- Source
- Rethinking Media Education; 2007, p97-111, 15p
- Subject
- Rethinking Media Education: Critical Pedagogy & Identity Politics (Book)
Nowak, Anita
Abel, Sue
Ross, Karen
Masterman, Len
Marketing
Mass media & youth
United States
- Language
Chapter 6 of the book "Rethinking Media Education: Critical Pedagogy and Identity Politics" edited by Anita Nowak, Sue Abel, and Karen Ross is presented. It mentions the importance of introducing media marketing to youth and young people where it gained promising profits in the U.S. It cites the increasing trend for global teenager marketing. Len Masterman's critical marketing paradigm is also discussed.