Young Adults: Vulnerable New Targets of Tobacco Marketing.
- Resource Type
- Article
- Authors
- Biener, Lois; Albers, Alison B.
- Source
- American Journal of Public Health; Feb2004, Vol. 94 Issue 2, p326-330, 5p
- Subject
- Cigarettes
Marketing
Marketing of cigarettes
Tobacco use among young adults
Teenagers
Tobacco use
Tobacco use among youth
Tobacco advertising
Cigarette advertising
Smoking
Tobacco
Cigarette smokers
Young adults
Massachusetts
United States
- Language
- ISSN
- 00900036
Objectives. We examined young adult smoking patterns and receptivity to cigarette advertising to assess vulnerability to tobacco marketing strategies. Methods. We obtained data from a telephone survey of 12072 Massachusetts adults. Results. Smokers aged 18 to 30 years were more likely than older adults to smoke only occasionally and to consume fewer than 10 cigarettes per day. They also were more receptive to cigarette marketing and were more likely to be frequent patrons of bars and clubs. Conclusions. Many young adult smokers are in the initiation phase of smoking and are likely to undergo a transition to either nonsmoking or heavier smoking. If unimpeded by regulation, tobacco promotion in bars and clubs is likely to lead to increased adult smoking prevalence. (Am J Public Health. 2004;94:326-330) Reprinted by permission of the publisher.