Your image can be either an asset or a liability for you as a leader. Image building is neither superficial nor unimportant. It's not about creating a false image, but recognizing genuine aspects of yourself that should be coming across to other people--but aren't. Crafting your image requires you to gain a clear picture of the image people are currently perceiving, decide what image you would like to portray, and develop the skills to close the gap. Contents include: (1) A Leader's Image; (2) Why Manage Image?; (3) Assessing Your Image; (4) Choosing Your Image; (5) Closing the Gap; (6) Practicing Your Image; (7) Suggested Readings; (8) Background; and (9) Key Point Summary.